mode
This is the name given to the value which occurs most often in a set of data.
Look at the following set of data:
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2, 4, 1, 4, 3, 1, 5, 4
Rewriting these numbers in ascending order helps:
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1, 1, 2, 3, 4, 4, 4, 5
We can see that 4 is the mode. This is the number with the highest frequency.